• COI + DIGITAL •
Catherine Ouellette is a seasoned professional with over 20 years of experience in creating and managing digital content to build relationships for organizations and individuals. As the founder of COI Digital, Catherine helps clients develop marketing strategies, manage social media, secure publicity, plan events, and more. Her expertise has been sought by a range of clients, including Cookies Retails / Cookies Enterprises, ALTVM, Sweet Stuff, Crispy’s, Turbo Brand, Heatwaves, Swerve Cannabis, To The Moon, Feel Good Delivers, Street Lawyer Services, MetroBud, Upwise Capital, Doja Exclusive, Infamous Cannabis, Golden State Banana, GasHouse, and others.
Catherine got her start in marketing in the mid-90s when she interned at BMG Music in Montréal. She later worked for Guerrilla Marketing & Promo at Cornerstone Agency in New York, where she helped with Fader Magazine and the Cornerstone Mixtapes. In 2004, Catherine joined Sean “Diddy” Combs’ Bad Boy Entertainment as a member of the Mixshow Radio department. In 2011, she was recruited by Metta World Peace (aka Ron Artest) to be the Head of the Music Division at his AMG imprint in Los Angeles. In 2019, Catherine served as the Chief Marketing Officer at Electraleaf, a prominent cannabis brand and MSO. She has also worked as a consultant for various brands throughout her career. Catherine is excited to continue launching innovative marketing campaigns and reach new audiences as cannabis legalization becomes more widespread.